MATRIX
BRAND DYNAMICS
Matrix Brand Dynamics utilizes bespoke licensing strategies to drive exposure and increase interest in powerful brands.
Why Us
A Full Service Agency
Matrix is a unique, dynamic team of marketing, merchandising and legal experts who focus on POWERFUL BRANDS that are ripe for growth, expansion and monetization in the New Normal. We manage every aspect of the licensing process for both Brand Owners and Brand Licensees/Manufacturers, from deal-making thru product development and marketing to the retail pitch.
Unbeatable Expertise
Perception On-trend and in-tune with consumers.
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Experience Over 70 years combined Intellectual Property
Licensing in the ultra-competitive global consumer products marketplace.
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Passion IP Management focused on the Essence of the Brand.
What
We
Offer
Brand Merchandising
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Matrix identifies, pitches and makes the deal with the best possible manufacturers/distributors/licensees.
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We work closely with Brand Owners and Licensees to coordinate control of the product development process to result in great quality brand merchandise on-shelf.
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We manage all detailed aspects of the brand licensing process from contract negotiation to product approvals to royalty collection.
Representation
of Manufacturers
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Matrix wins merchandising rights from major brand owners for manufacturers/licensees.
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Matrix identifies, pitches and secures deals for popular brands that best fit each client's business model.
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We carefully nurture the licensor-licensee relationship to ensure that a shared brand vision for the product category is achieved thru collaboration and inclusion of all stake holders.
Deal-making: Legal Services
Matrix's legal counsel brings over 20 years of first class expertise in the negotiation of intellectual property rights acquisition, sale and licensing agreements worth billions in sales including IP and patent licenses, international product distribution, media financing, production-distribution and joint venture agreements.
Expert Witness Services
Matrix's principal has served as an expert witness in various federal and state lawsuits to support major studios or manufacturers in their respective litigations involving matters of practical contract interpretation, customary practices in the consumer products licensing industry, fair and reasonable valuations of lost business opportunities and more.
Who We Are
Stephen Stanley - NYC
30+ years of brand management experience with leading global companies
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Execution of major award-winning brand programs
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Extensive resume of leading roles at multinational corporations including Rubie's, JAKKS Pacific, Hasbro, and the Boards of LIMA, TIA, HIA and WIT
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Charlie Day - LA
Leader in licensed brand sales. President of The Sharpe Company with 30+ years of licensing and merchandising experience
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Award winning licensing programs
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Previously Director of Copyright Promotions International and President of Harvey Entertainment Consumer Products
In-house Market Research Team
Our team perfoms in-depth analyses of current market trends and opportunities and valuations.